Home Assistant Renames Cloud Subscription Service to 'Link'

Home Assistant has renamed its paid cloud add-on from Home Assistant Cloud to Link, according to a report from The Verge. The open-source automation platform did not pair the name change with a public statement detailing its reasoning, based on the reporting reviewed for this story.

What exactly changed?

The subscription tier once marketed as a companion service — bundling remote access, voice-assistant integration, and backup features — now carries the single-word label Link, per The Verge. The underlying functions the add-on provides were not described as altered in that account.

Why drop the longer name?

The cited report does not supply an official rationale from the project's maintainers. The move does track a broader pattern in connected-device branding, where shorter, standalone names have replaced compound labels. A separate connectivity standard, Matter, uses the same single-word approach rather than a descriptive phrase, as covered in an earlier report on a Matter connectivity update.

The subscription once sold under a longer, descriptive name is now called Link, The Verge reported.

Does the rebrand change pricing or features?

Nothing in the sourced coverage indicates a new fee structure or a feature cut tied to the name change. Existing subscribers are not described as facing altered terms in the report cited above. Anyone currently paying for the service should check the project's own account settings or documentation directly, since billing specifics were not part of the reporting reviewed here.

Does this affect device naming inside automations?

No. The rebrand applies to the subscription tier itself, not to how individual connected devices or scenes are labeled inside a user's setup. A related guide on structuring device and scene labels for readability — covered separately — addresses dashboard organization, a distinct topic from the subscription's brand name.

Where can subscribers confirm the details?

The Verge's account is the primary published record of the switch to Link. The platform's own account or billing settings remain the authoritative source for confirming whether a user's existing plan, price, or feature set has shifted under the new name.

Glossary

• Cloud subscription: a paid add-on routing remote access and voice-assistant features through hosted servers instead of local-only hardware.
• Matter: a cross-manufacturer connectivity standard referenced here only as a naming-convention comparison.
• Rebrand: a name change applied to a product or service without necessarily altering its underlying code or pricing.

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